conceived in the desert of central australia, as a call to return to the roots of strength and truth.

Founded December 05, 2021 by (a then 17 year old) Hugo, seeking truth, strength and tuff apparel.

built in a bedroom on a laptop.
moulded by metal gigs, heavy training, hard lessons, and above all - the gear and  everything we do remains guided by the ULTIMATE TRUTH.

this isnt a corporate slop machine, churning OUT ripped-off designs and hollow slogans. 
nor is it a multinational enterprise incorporated in dubai (like our 'competitors')
Sunday. Mass. and NAILED DEAD RISEN remain family-owned, Australian-based, and true to their origins. 

the ethos, unshaken - create heavy-duty apparel that presents the kingdom and the  word in a way those, misled & opposed, find captivating.
Our designs fly under the radar. Many have only heard the happy-clapper stories, knowing not that to walk the narrow path is the toughest, most metal thing possible. 

the dedication to brutally-based righteous artwork and heavy-duty materials has cemented sunday. mass. in a unique spot so that only those who actually live it (strictly no posers) can produce and brandish such pieces. 
many imitate, none replicate. 

you can rest assured knowing your gear was forged in the furnace of affliction and has had blood and soul poured into every fibre.